U.C. Santa Barbara sociologist Sarah Thébaud's study finds that innovation can offset unconscious bias against women entrepreneurs. Women who pitch a novel business idea to potential venture capitalists demonstrate traits of the "ideal" entrepreneur: aggressive, ambitious, independent, creative, a risk-taker, which are stereotypically male characteristics.
Studies by The Kauffman Foundation, MIT Sloan School of Management, and a U.C. Santa Barbara sociologist confirm how women have a distinct disadvantage getting capital for startups. Not because they don't have a great idea - because they are women facing unconscious bias.
Ellen Pao, interim CEO of Reddit, will stop the practice of negotiating employee salaries, saying, “Men negotiate harder than women do and sometimes women get penalized when they do negotiate... we aren’t going to reward people who are better negotiators with more compensation.”